More Advocacy Campaigns

Beyond Words:
http://www.beyondwords.ca (a joint project of BCLA and Vancouver Public Library, in partnership with the PLSB and BCLTA, with support from CBC Radio, EBSCO, Affinisys and ABCPLD) - the booklet is available on this website as a pdf.

Library Association of Alberta's Advocacy page: includes a link to Marigold Library System’s publication Marketing 101: expanding the library’s customer base http://www.laa.ca/page/advocacy.aspx

Geek the Library:
http://geekthelibrary.org (a project of OCLC, a nonprofit library cooperative, with funding by a grant from the Bill & Melinda Gates Foundation).

From Awareness to Funding (an OCLC Report funded by the Bill & Melinda Gates Foundation) was discussed in depth by George Needham on Sept. 30, 2008 at a free BCLA President's Program event at VPL, hosted by Lynne Jordon, then BCLA President.  Christina de Castell's BCLA Browser article about the event can be found at: http://bclabrowser.ca/index.php/browser/article/view/3/47
The report can be found at: http://www.oclc.org/reports/funding/default.htm

Other OCLC Advocacy pages:
http://www.oclc.org/advocacy/default.htm
http://www.oclc.org/roi/

Texas Library Association - "Get Texas Libraries out of the Red!":
http://www.brendathompson.com/tla-casestudy.php (case study on a public relations plan to restore funding after cuts)

Camila Alire (new President of the American Library Association) - advocacy ideas:
http://www.camilaalire.com/initiatives.html

American Library Association - Advocating in a Tough Economy Toolkit (includes value / return on investment calculators under "Making the Case"):
http://www.ala.org/ala/issuesadvocacy/advocacy/advocacyuniversity/toolkit/index.cfm

Terms of Enjoyment : A proof of concept experiment in time-based performance at the Prince George Public Library (a different way of measuring value):
Report:
http://www.lib.pg.bc.ca/files/cncbits/Terms-of-Enjoyment-Report-PGPL-CNC-BITS-7-FINAL.pdf